My godfather discussing in younger years sailing off Marblehead and sometimes racing with Californians:
We always wondered why the hell they were wearing matching “leisure outfits,” you know, athletic gear. What a of a waste of money! Us folks from Boston, well, we just wore our old work clothes to sail in.
My godfather said this to me yesterday having just changed out of his three piece suit (a rarity in San Francisco), into some well-worn more relaxed work duds. ie. frayed khakis, frayed blue shirt, and very well worn docksiders. Hullo Brooks Brothers.
I mentioned the term “yogawear” to him. He looked puzzled. I then said, you know, the Canadian company Lululemon. He continued to look at me blankly. You know, $LULU. When even the stockticker name brought no response, I swiftly moved on.